A framework for business development
Rating:
5 / 5
Excellent framework for business development analysis from market overview to deal implementation. Terms for some sample deals are provided, but wish even more was written on deal structure specifics. The book covers turf not previously explored and advanced my professional thinking. Very useful.
Disappointing
Rating:
3 / 5
I have been involved in private equity, acquisitions, and joint ventures for the last several years, and bought this book to learn more about other types of deals, such as e-commerce partnerships, etc. Given the multiple five star ratings for this book, I expected quite a read. Unfortunately, although the book is fairly informative, I cannot say that it imparts anything that could not be gained by an attentive reading of the business press--just a chronology of various deals along with their rationale. I would say that this book would probably be quite useful for a novice or someone that doesn't keep up with their business magazine subscriptions.
The One Book You Have to Read
Rating:
5 / 5
If you 'do' strategy, if you 'do' planning, this is a must read for you. Time is, without a doubt, the most perishable asset on the planet. Where and with whom we spend our times now defines our social and workplace identities. The efficacy associated with our use of time charts our career trajectory. Spending time `strategically' on `strategic issues' is what executives are supposed to do. In almost two decades serving as trusted advisor to executives, I have never heard an executive say, `We have no time for strategy." Having huddled around my fair share of top-of-the-house campfires, I find that as the libations taken at CXO watering holes loosen tongues and the executive elders start to tell stories, the most memorable narrative emerging revolves around a review of past decisions. I have heard, stated quietly and in confidence, "We focused on the wrong things. We made the wrong decision." The payback on time spent strategically was, in many instances, negative.Is time spent strategically a bad thing? Is strategy dead? Was time spent on strategy wasted? Does strategic planning have no place in our time-crazed, execution-obsessed New Economy? In 1983, the uber-executive of our age- General Electric Chairman Jack Welch dismantled the company's once heralded planning department. We have empirical evidence that those spending the most on traditional forms of resource-centric `strategy consulting' [the cerebrally challenged SWOT - Strengths, Weaknesses, Opportunities and Threats dance] performed the poorest in the market place. The biggest strategic planner of them all, the Soviet Union appears to have just about finished its pre-Millennial journey from totalitarianism to disintegration. Strategy is not dead, but it had certainly fallen out of favor. Few companies don't have strategic plans. Yet few devote the resources to them they used to. Most disturbing, is that efforts to fix the problem, often had the effect of making things worse - or at least making them bad in a different way. Crusades and reforms intended to reinvent, relaunch and reposition the practice strategy have failed. Lewis Mumford divided history into epochs characterized by their power sources. Traditional strategy tended to emphasize a focused single line of attack, executed by a single economic enterprise- a clear statement of where, how, and when to compete. Noticeably lacking was the question of `with whom?' The new power source in the New Economy is the ability to assemble the most resource-rich, market-savvy, technology-gifted, fleet-of-foot, known-and-trusted-by-the-consumer armada of partners. The way you do that is the subject of Digital Deals. No book can promise infallibility. No book can guarantee that good decisions will be made. This book will help you spend the time you can allocate to strategic thinking more efficaciously. As such, this is not a coffee-table book. This is not a Great-Title-No-Content book. This is not a Good-article-unbelievable-they-stretched-it-into-a-book-book. This most definitely is not a I'll-buy-it-but-I-won't-read-it book. Digital Deals is the new, new thing in strategic thinking. Using the framework in Digital Deals to analyze the ur-protangonists of our evolving New Economy [Cisco, Intel, Microsoft, AOL, AT&T, Amazon] I experienced something akin to the joy that must have accompanied Galileo's use of the telescope to study the heavens or Robert Hooke's (1635-1703) use of the microscope to study bacteria. The tools contained in these pages will let you see new things. It will simplify what heretofore has been an incoherent jumble of pieces parts. This book has helped me understand the players, the deals and the deal rationales of the market I work in - digital security and privacy. As I read the book, I continued to ask myself whether the two Georges were adding words to the existing vocabulary of strategic planning or creating a new grammar into which the old words might be conjugated. There is no doubt that the process of market modeling described within these pages fundamentally changes the types of conversations we will be having as we try to plan our respective futures.
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