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Book ReviewsM-Business: The Race to Mobility |
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Book: M-Business: The Race to Mobility
Written by: Ravi Kalakota Marcia Robinson |
Publisher: McGraw-Hill Companies
Average Customer Rating: 5.0 / 5
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Highly Recommended!
Rating:
5 / 5
Authors and consultants Ravi Kalakota and Marcia Robinson emphasize that the mobility revolution is in its early stages and provide insights on its anticipated stages of development. This insightful and authoritative book is well written and well organized. We from getAbstract recommend it to executives, managers and information-technology specialists, though general readers with a jones for high tech also will be blown away.
Nice Executive Overview of Mobile Applications
Rating:
5 / 5
This book presents an excellent executive overview of the mobile applications landscape. The strength of the book is the unique perspective of extending "E-business" investments to the "M-business" -- mobile/multichannel -- environment. It presents the business side of mobile - CRM, SCM, Mobile Office and Mobile portals - without getting mired in the alphabet soup of 3G, GPRS, UMTS etc.
Insight into Mobile Enterprise Applications
Rating:
5 / 5
The landscape of mobile enterprise applications is covered extremely well in this book. Unlike other books that talk primarily about consumer applications, the authors focus on leveraging existing investments in E-business and extending them into the mobile arena. Highly recommend this book if your company is beginning to think about Mobile Applications and next generation IT investments.
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