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Book ReviewsE-Commerce Management: Text and Cases |
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Book: E-Commerce Management: Text and Cases
Written by: Sandeep Krishnamurthy |
Publisher: South-Western College Pub
Average Customer Rating: 5.0 / 5
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Fantastic book.
Rating:
5 / 5
I am passionate about E-Commerce. But, I am disappointed with most books on the topic. This is a HUGE exception. This is a great book that captured my imagination and pushed my thinking. This book does a great job explaning the CONCEPTS and IDEAS that drive E-Commerce. I HIGHLY recommend it to anybody whose job involves E-Business or E-Commerce.
Innovative book with in-depth treatment of the subject.
Rating:
5 / 5
Managing the e-commerce operations of a function effectively is crucial to the long-term success of any company these days. This is one of the rare books that provides an in-depth look at all aspects of e-commerce management. I highly recommend it.
Great book. Highly recommended.
Rating:
5 / 5
Sandeep was the instructor for our E-commerce MBA class (University of Washington Bothell, Class of 2002), and we had the pleasure of 'revewing' initial drafts of some of the book's chapters. Most e-commerce books have been written by IS professionals and academics, focusing on information architechture and process redesign. A key reason for my preference of this book over other similar books, is the author's big-picture yet detailed focus on business models, maketing and technology (technical overview of the Internet). I suspect the author's background in marketing played an important role in designing this book with this three-pronged, interdisciplinary approach.disclaimer: I have contributed information to the NTT DoCoMo Case Study.
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