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Book ReviewsThe Art of .COMbat: Ancient Wisdom for the Competitive Economy |
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Book: The Art of .COMbat: Ancient Wisdom for the Competitive Economy
Written by: Shawn P. McCarthy Shawn McCarthy |
Publisher: Wiley
Average Customer Rating: 5.0 / 5
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Hope it helps me remain competitive
Rating:
5 / 5
I recently lost my job at a tech company, so I read this book looking for tips on how to remain competitive in the downturn. The funny thing is the book was written in 2001 just as the .com meltdown was heating up. Thus it starts out optimistic about the future of the net, but points out why many companies will fail. He was right about that, but I'm not sure I share his optimism that downturn cycles tend to last three years. It's worth a read though because it has good insights on how to remain in the game when times get tough. And times ARE tough right now. In general, I might have given this one four stars because it's good a bit over-detailed and of course derivitive. But I decided to give it five because it turns out to be very relative to what's happening in the marketplace today. If you're still unemployed by summertime, take this one to the beach with you.
Strategies for both boom and bust
Rating:
4 / 5
I expected this to be another outdated cheerleader-type Internet book that touted the net as a great business savior while ignoring the fact that most Net-based businesses failed. I was surprised to discover that it helped me understand WHY those businesses failed, and even established a checklist for anyone hoping to still make a buck online. I think the book is guilty of not criticizing some net strategies for being short sighted, and it's also guilty of supporting some of the "free content is better" mentality that only a few Net businesses have made work. (That's why it doesn't earn five stars from me.) But still, the lessons are solid enough that this book ranks as one of those undiscovered gems that I'd recommend to anyone involved in online services. Learn the lessons.
The lessons stick with you
Rating:
5 / 5
I read this book about a month ago. I find myself thinking back to it in different business situations. Hey, does that mean I learned something? One of the better Internet books I've read in a while.
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