Fascinating history, wonderfully written
Rating:
5 / 5
This book captures a truly unique American product, and a family that was integral to the creation of the industry. As I write this review, Booker Noe's death was just recently announced. The personalities of the larger than life characters like Booker are wonderfully captured within the narrative. Even if you're not a fan of bourbon (philistine!), you'll come away with a great appreciation for the definitive American spirit (both the drink and the people).
An American product by an American Family
Rating:
5 / 5
What a great book! I loved it and couldn't put it down. I feel like I was right there with Pacult as he traveled around with Booker Noe. I am not a bourbon drinker, but this book made me wish I had a little bit to sip as I was reading it. Alas I finished reading the book before I could purchase some bourbon.
Whether It's History or Business You're After, Great Read
Rating:
5 / 5
This book kept me enthralled for an entire weekend. A great look at a family that created an entire industry with a distinctly American product, Bourbon.As the story of a facinating family, the author gently takes you through the many generations of the Beams without getting you lost in a morass of detail. You remain excited waiting for the next turn in their fortunes, and you get a wonderful look at the many personalities involved in building the Bourbon industry over time in the process. When I think about the book from a business standpoint, Paul Pacult succeeded in conveying the patience and the passion these people have for their product, and how they manage to maintain that passion, literally over generations. In a world of managing quarter to quarter, the Beams are a refreshing change. A very-well written, facinating look at a piece of Americana. I heartily recommend it.
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