Learning the Valuable Lessons
Rating:
5 / 5
Forests have been felled to carry articles and books analysing the Internet Boom and its Bust from every conceivable angle. This book offers far more than simple analysis, breaking down cases and examples into straightforward lessons for business owners and executives.George Colombo has an engaging, direct style that is short on jargon and long on lessons that can be applied to nearly any business that wants to use the web to increase customer contacts and sales. Colombo argues that the basics of business still matter, whether the business is based in a downtown storefront or a Java-heavy catalog application. It's the sort of advice that a lot of us could have used in 1998. I'm a survivor of the Internet Era, and have read many of the books that have tried to make sense of what happened, but this is the one that will be covered with pointers and sticky notes when we're building the next business web site. Capturing Customers.com is a keeper.
The book is useful!
Rating:
4 / 5
It is a useful book which can give readers much information about runing a Dot com company. It was known to me that, running a company with web page only cannot work effectively since physical supports are needed to provide to customers. So, the author recommended the points that I think it is quite insightful, that is "the integration of online/offline strategies. As online business can support the offline business, i.e. physical store, salesperson. The reason is that customized services and stores are needed to provide to customers, so that the company can suvive in the competitive market. Also, another useful point of the book is about the offline strategies. Since the effective use of offline strategies can greatly help the operation of the company and the promotion of products and services, there are some strategies that suggested by author. For example, personalized customers through internet, e.g. asking them for their personal information, so that the company can send those things customers are interested and customized the email messages, for reminding and promoting about the products or services the company could provide to them.
Great Book Very Informative
Rating:
5 / 5
This book was very helpful to me as a beginner in internet marketing. It opened my eyes to many new ideas and ways of thinking. The author's style of writing was comfortable and easy to comprehend. I have already recommended this book to several of my co-workers.
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