Beefy info for a website and/or marketing
Rating:
5 / 5
I have been procrastinating in upgrading our website so I figured I'd read a few books... a great way to procrastinate some more. Well Marcia writes in a step by step practical way, creating a marketing foundation first then getting to the beef. I'm now educated and inspired, have a notebook full of notes and ideas that I'm actually implementing. It's getting done. I'm actually recommending this book to friends who are redoing their marketing message since the first two chapters do that so well... great book, not heavy, beefy info.
Superb resource for improving site design and sales
Rating:
5 / 5
Marcia's book is excellent, very readable and has plenty of "punch" to it, with concrete strategies that any webmaster can use to help improve their site's usability and sales.Along with Jakob Nieslen's great "Homepages Deconstructed" book, Marcia hits a homerun with her "Poor Richard's Web Site Marketing Makeover" book -- this pair of resources is absolutely invaluable to any webmaster looking to make important, step by step improvements to their overall site design, flow, navigation, and "stickiness" for visitor traffic. The two things I liked best about this book are:
1) superb writing style; Marcia's writing skills are a healthy cut above the rest, I found this book exceptionally well-laid out, readable, and hits the main points people need to know for the content.. 2) specific content tips that aren't common knowledge, going beyond basics, that will definitely make an improvement in visitor appeal, usability, layout and sales conversions. As a 'checklist', I will be using her book for years to come to make sure my sites don't miss important features that they need to include. Overall, I'm impressed. I do not write many favorable reviews, particularly in internet-related areas ... Marcia's book is an exception, and I can't imagine anyone being disappointed in this book. I personally make a 6-figure income solely from my website sales, and even I found a ton of useful, readable techniques that I can use to tighten up my sites. Nice work. Buy this book.
Excellent, practical advice that will improve web sites
Rating:
5 / 5
I have purchased many books on web site design and usability, most of them more expensive than this one, and yet this book is the one with worn pages because I go back to it again and again. Many "how to" books give you plenty of tips but never tell you what to do with them. Not this one! This book gives you sound, no-nonsense advice about what works on web sites and what doesn't. Part 1 clearly explains the "hows and whys" of crucial web site elements, while Part 2 tells you how to put what you learned in action. And as if that's not enough, you also get real life examples of how it all comes together, whether you're selling products, are a one-person show working out of a home office, or a large corporation. I was so impressed with the level of knowledge demonstrated in this book that I recently participated in Marcia Yudkin's (the author's) Web Marketing Makeover mentoring program. If you want your web site to bring in business you should read this book and religiously apply what you learn.
|